How Targeting ‘Millennial’ Is Strategic For Any Marketer
September 17, 2018
With the ever-increasing popularity of social media amongst masses worldwide, brands and businesses all across are leaving behind the traditional medium of marketing and switching to digital marketing. But more so, there is a rapid increase in the millennial generation that has made marketers to adopt strategies to tap this demography and turn them into prospective customers. Since social media and networking channels are their favorite place to catch up on everything trendy, it is imperative for brands to incorporate digital marketing into their marketing efforts.
Here what marketers need to do in order to engage the extremely vocal audience is create a marketing model that caters to their needs and wants well. Once you have established the connection with them, they can, in no time help you establish a strong digital brand presence.
Mastering the Art of Digital Customer Experiences
Customer service and social media promotion aren’t enough if you wish to create an over lasting customer experience. You would require devising a strategic approach to redefine customer experience. By perfectly blending design, content, and support, you can create an impactful digital marketing strategy for millennial. But since this generation is more adaptive to change, they prefer brands that are just like them, always going with the latest trends.
Millennials know everything.
For years, getting into the minds of buyers has been a task for even the top marketers. It is hard to track their preferences, their choices, stimuli that trigger their actions and a lot more. Millennials are super savvy-shoppers. They don’t mind going over various websites to find the best deal. Their buying decision mostly depends upon the reviews received by a particular product, its description, or how easy it is to navigate through the site. More than your claims on the product, they prefer relying on their peer’s opinion. Don’t shy away to employ the tactic of social listening.
Millennials want more than just products
Unlike the old generation, millennials want more than just products. As stated above, a customer’s purchase decision is based on various factors like brand values, message it sends across, emotions and relevance. It would not be incorrect to say that they are capable of igniting social movements. Most marketers have realized this particular trait of a millennial and are using it to make their social media campaign to go viral.
What does Millennial population prefer?
Millennials these days are more interested in watching stories rather than reading. They find interest in brands that are creative storytellers. Since they like visual and audio medium to communicate, they prefer hanging out on Snapchat, Instagram and YouTube more. By using videos in your marketing strategy, you can create increased brand awareness.
What’s more? Through visuals, it becomes relatively easy for brands to put the message across the reader. Social media platforms like Instagram, SnapChat also allows easier and quicker story uploading and sharing facilities. That is why strategists at Digital Marketing Agency Virginia Beach are seemingly interested in deploying these social media channels in their digital marketing tactics.